If you’re an experienced event marketer, then you’re familiar with the most effective tactics used in this sector. However, if everyone else knows about them, standing out at these events will be a bit more challenging. Everyone’s vying for attention, so the usual tactics likely won’t cut it anymore.

Enter cornhole boards—a fun, interactive, and surprisingly effective way to get your brand noticed. If you want to add a touch of playfulness to your next event while making a lasting impression, this guide is for you. Read on to discover how the humble cornhole board can become your next big marketing tool for events.

Personal Branding

Every event is your company’s next chance to shine. The best way to do it is through proper branding. Cornhole boards offer a fantastic canvas to showcase your brand in a creative, engaging way. Imagine attendees tossing beanbags, aiming toward your beautifully branded board. Not only does this keep them entertained, but it also imprints your brand on their minds.

All you have to do is design your own cornhole board and have it professionally made. The finished product will be like having a blank billboard at an event, only people can more directly interact with it. Embrace vibrant colors, catchy slogans, or even quirky images that reflect your brand’s personality. The more visually appealing and fun your cornhole board is, the more likely it is to attract a crowd. And we all know that where there’s a crowd, there’s buzz.

The aim is to have attendees associate the fun they’re having with your brand. Think of it as a subliminal marketing strategy, where your brand becomes synonymous with enjoyment and interaction.

Sponsorships

If your business is sponsoring an event, cornhole boards offer a way to elevate your presence from a mere name on a program to an interactive experience that participants will remember. When was the last time you had fun reading a program, anyway? Probably never.

By setting up a sponsored cornhole game, you’re creating a memorable touchpoint with your potential audience. This opportunity can align your brand with a positive experience, which is marketing gold. Whether you’re sponsoring an entire event or just a section, you can tailor these boards to highlight specific campaigns or messages you want to convey.

To maximize this opportunity, consider providing branded beanbags, too. A little extra branding goes a long way! And when the event wraps up, your brand won’t just be another logo lost among many; it’ll be memorable because of the positive, engaging experience you provided.

Giveaway or Purchasable Items

Who doesn’t love a good giveaway? Cornhole boards offer a unique twist on the traditional swag bag. Instead of going for the standard T-shirts and tote bags, why not offer mini cornhole board sets as prizes? It’s a surefire way to create buzz and draw people to your booth.

To implement this, consider hosting a small competition where attendees can earn a chance to win a mini cornhole set. This clever marketing idea encourages participation and builds excitement and engagement around your brand. Plus, every time the winner plays the game at home, your brand gets a shout-out.

If your brand is one that people already know and love, consider offering branded boards for sale. This turns your marketing tool into a revenue generator, which is always a win for companies. People love taking home something unique and fun they’re already familiar with.

Other Fun Ideas for Marketing at Events

While cornhole boards can be excellent marketing tools all on their own, the key to standing out at an event is to really get your name out there. That’s why you should combine cornhole boards with other ideas to enhance your marketing efforts.

Branded Photo Booths

Who can resist snapping a few selfies in a photo booth? Create a setup with props that reference your brand and theme. Encourage attendees to share their photos on social media with your event hashtag to amplify your reach beyond the event itself.

Customizable Drinkware

Whether it’s coffee cups, water bottles, or beer mugs, a branded drinkware item can sit in someone’s hands throughout the event, subtly reinforcing your brand. Plus, you can offer free refills, drawing people back to your booth repeatedly for more exposure.

Branded Food Stations

Food has a magical way of attracting crowds, and branded food stations can draw attendees to your booth like bees to honey. Picture a popcorn stand with kernels popping in your brand colors—bonus points if each popcorn packet or snack is wrapped with your logo. Branded food stations satisfy everyone’s love of free snacks, leaving them with a tasty memory of your brand.

Interactive Digital Displays

Incorporating technology adds a modern touch to your event presence. Use tablets and screens for interactive games or quizzes related to your brand. You’ll engage attendees and garner valuable insights and data.

Pop-Up Merch Stands

A place to sell your own merch is always a hit. If you want to take things a step further, set up a stand where attendees can customize branded items by selecting colors, adding names, or choosing slogans. This personalization makes the merchandise more appealing and creates a keepsake that attendees will cherish.

DIY Craft Stations

Unleash your inner artist by setting up a DIY craft station. Attendees can decorate small items like keychains or tote bags using colors and materials that reflect your brand. This fun activity engages people while providing a personalized keepsake to take home in the same way a merch store can. Every time they see their creation, your customers will be reminded of your brand and their newfound crafting skills!

Swag Bags With a Twist

Everyone loves a freebie, but how about turning it into a game? Create mystery swag bags where each bag contains different branded items. Some could even have “golden tickets” that offer bigger prizes (like branded cornhole boards), encouraging more interaction and excitement.